Creating the optimum conditions for Noticing Things

Steve Jobs said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

This morning, during his Reith Lecture on BBC Radio 4, I tweeted “Grayson Perry reported a student saying that contemporary art is about noticing things, as @robinince reported Darwin said about himself” after discovering the mechanism of Evolution.

This afternoon, in ‘Costing The Earth’, also on The Wireless, Tom Heap talked to Eben Bayer, who has developed a replacement for polystyrene, made from mushrooms and agricultural waste. He said “Invention comes from putting two very disparate ideas together”

Are ‘creativity’, ‘discovery’ AND ‘Innovation’ simply about colliding ideas and noticing things? That sounds like you could apply ‘The Scientific Method’ to them, IF we had some sort of “idea collider”, a “notion accelerator” perhaps?

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs

Read more at http://www.brainyquote.com/quotes/quotes/s/stevejobs416925.html#8f4zv5vPx69IxQ76.99

 

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